Wellness UGC
Piece to camera explainer UGC.
@jadesmith
Hi, I’m Jade, a UGC creator, marketing freelancer and photographer. I genuinely love shooting and editing content. Pair that with my background in marketing, I’m always thinking of the end customer to understand what resonates with audiences and how brands can show up in a way that feels natural, not forced. My content style is typically high-energy and piece-to-camera, but I also create aesthetic-led visuals, and organic content that taps into current trends. I’m always open to new ideas and focused on delivering exactly what the brief calls for. Looking forward to collaborating with brands ready to experiment, evolve and stand out in 2026.
Piece to camera explainer UGC.
Piece to camera, peer to peer testimonial style UGC
A testimonial-style UGC video created for One Luxe A, a luxury reseller specialising in pre-loved designer bags. This content focuses on building trust and showcasing the quality, authenticity, and overall experience of purchasing luxury items at a more accessible price point.
Conversational UGC-style video for Natural Life featuring a car chat and in-store restock. This video highlights the product use and benefits This video is designed to feel like a genuine recommendation from a friend - perfect for brands looking to increase engagement.
Piece to camera, peer to peer style UGC.
UGC lifestyle video featuring Easy Days, the functional wellness jelly designed to support hangover recovery after a night of celebration. In this video, I try Easy Days at a wedding to see if it helps prevent the next-day hangover, highlighting its taste, convenience and effectiveness in a fun, relatable way. Content style: Authentic, experiential and engaging. Ideal for wellness, functional beverage and lifestyle brands looking for relatable UGC that connects with real-life moments.
UGC product review showcasing the Minijumbuk Henley Range — a premium Australian wool blanket designed for warmth, softness and elevated bedroom styling. This video highlights the key benefits of this luxury merino wool blanket, including its lightweight warmth, distinctive contrast merino-wool binding, reversible design, generous sizing and three colour options. Perfect for brands in the bedding, home décor and sleep space looking for authentic, high-converting UGC content.
UGC explainer video created for Pay.com.au highlighting their Qantas Points promotion for Australian businesses. This video showcases how businesses can earn Qantas Points when paying suppliers, bills and expenses through Pay.com.au. Content style: Clear, engaging and conversion-focused, designed to simplify fintech messaging and drive sign-ups. Ideal for fintech, SaaS and financial service brands looking for authentic UGC that makes complex offers easy to understand.
UGC product showcase created for Ely’s Confectionery highlighting the quality, craftsmanship and variety across their premium confectionery range. This video focuses on detailed product visuals to communicate freshness, indulgence and gifting appeal. Content style: Visually rich, sensory-driven and brand-elevating. Perfect for food, dessert and gifting brands looking for high-quality UGC that captures texture, detail and product variety.
A collaboration with Natural Life featuring lifestyle-driven UGC content set in relatable travel environments to highlight the versatility of their travel spray.
I partnered with Flowers Across to create a scroll-stopping ad that reinforced their brand message and invited customers into their marketing funnel. Through engaging visuals and compelling storytelling, this piece helped capture attention and drive meaningful interactions.
I created a high-converting, unhinged, and entertaining TikTok ad for Flowers Across Brisbane—one that became their best-performing Video Shopping Ad to date!
High Converting UGC ad for Flowers Across Melbourne
I had a blast creating this UGC video for ButcherCrowd, using a trending audio to spotlight just how delicious their products are. The final cut was shared as organic content on both Facebook and Instagram.
This Meta ad spotlighted ButcherCrowd’s limited-time offer: a free knife with your first order—adding extra value (and edge) to their premium meats.
UGC ad created for MiniJumbuk, designed for Meta to promote their End of Financial Year sale and highlight key product benefits.
A collaboration with Funky Food showcasing a high-energy, humorous UGC video
This Meta ad was designed to tap into a common customer pain point—low-quality meat—and position ButcherCrowd as the go-to solution for premium, reliable cuts.
Hello! I create high-quality, engaging UGC that helps brands connect with their audience in a real and relatable way.
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